As I Am

As I Am is an American hair care brand that celebrates and nurtures naturally curly, coily, and textured hair. Founded with a mission to help people embrace their natural hair texture, As I Am creates nourishing, effective products specifically formulated to meet the unique needs of curls and coils in all their beautiful diversity.

The As I Am Philosophy

As I Am was born from the belief that natural hair deserves products designed specifically for its unique structure and needs. Curly and coily hair types require extra moisture, gentle handling, and ingredients that enhance rather than fight against natural texture. The brand formulates with this understanding, using nourishing ingredients like coconut, rice water, rosemary, and shea butter to deliver hydration, definition, and strength. As I Am's product names reflect their empowering message: love your hair exactly as it is.

As I Am Products at Medpak

At Medpak, we offer an extensive As I Am range for complete curl care. The Classic line includes the beloved Coconut CoWash for gentle cleansing, Twist Defining Cream and Curling Jelly for definition, Smoothing Gel for sleek styles, and nourishing Leave In Conditioner. The Long and Luxe collection targets length retention with Curl Enhancing Smoothie, GroYogurt Leave-in, and Gro Edges for baby hair control.

For hydration-focused care, the Rice Water line offers Micellar Shampoo, Hydrating Conditioner, and Strengthening Hair Spray. The Rosemary collection supports hair growth with Strengthening Conditioner, Refreshing Mist, Shampoo, and Hair Growth Oil. The Dry & Itchy Scalp Care range addresses scalp concerns with a soothing Anti-dandruff Conditioner, Leave-In Conditioner, and Anti-dandruff Oil. Additional essentials include Restore & Repair Conditioner, So Much Moisture Lotion, and Curl Clarity Shampoo.

Why Choose As I Am

As I Am has earned its devoted following by truly understanding textured hair and creating products that deliver real results. The brand's comprehensive range addresses every curl concern from wash day to styling to scalp health. For anyone with curly, coily, or textured hair seeking products that nourish, define, and celebrate their natural texture, As I Am provides trusted solutions backed by genuine expertise in curl care.